jahidul-bin-rafiq.fig / WorkLive
Work
Research that finds the problem. Design that fixes it.
Three case studies on why people hesitated, switched or gave up, and the design decision that fixed it. Plus my visual design work.
Projects
5participantsRide-hailing
I Had a Low Grab Rating. Then I Started Using Bolt and inDrive.
If your users quietly drift to a competitor
Design decisionRetention starts with being chosen first. Rebuild trust before adding new features.
Read on Medium
12+pain pointsTelecom
What If I Only Need 2 Months? Rethinking Telecom Subscription UX.
If people hesitate at your pricing or sign-up
Design decisionOffer short, flexible plans that are easy to change, so committing feels safe.
Read on Medium
90%task completionFood tech
QuickBite: Redesigning the First-Order Experience for High-Stakes Moments.
If people give up before their first order
Design decisionShow fewer choices at once and make every mistake easy to recover from.
Read on MediumNext step
Recognise your product in one of these?
Send me the link. In a free review I’ll show you where users get stuck.